Arman Mathur Digital Marketer

Arman Mathur Digital MarketingI am a digital marketer with a work experience of 3.5 years. Skilled in Search Engine Optimization, Multilingual SEO, Social Media Optimization (SMO), Google Ads, Content Writing, App Store Optimization, and Content Marketing. I am an adept marketing strategy planner who has done B.Tech in IT from RTU. My expertise lies in on-page optimization, content marketing & using innovative methods to build & promote brands. I base my strategy on the niche of the project and I always rely on extensive research because internet marketing is always changing.

 

SEO Skills & Tasks

  • Website Analysis and Research
  • Marketing Strategy Planning
  • Competitor Analysis
  • Keyword Research
  • Site structure and ranking factors
  • Content Gap Analysis and content creation
  • Creating Meta <title>, <keyword> and <Description> for the specific page as per Keyword research
  • .htaccess & Robots.txt file creation
  • XML and HTML Sitemap Creation
  • Url optimization and SSL implementation
  • Error finding and fixing, Page redirection
  • HSTS implementation
  • Image Optimization
  • Advanced Page Speed optimization
  • Hreflang implementation for multilingual websites
  • Opengraph, Twitter Card, Schema and Microdata implementation
  • Fixing canonicalization issues
  • Google Analytics, Search Console, Bing, Yandex webmaster, Google Tag Manager implementation
  • Google Ads and Adsense
  • Google Business Listing and Optimization
  • Article submissions, Press releases, Blogs, Outreach Marketing
  • Link Building Strategy
  • Social Media Optimization (Facebook, Twitter, Linkedin, Quora, Pinterest, Instagram, Youtube)
  • Blog Set-up, Blog Design, Blog Marketing
  • Client reporting and communication
  • Experienced in working with a team
  • Analyzing and understanding the requirement specification of the project
  • Knowledge about affiliate marketing and Adsense
  • Video Optimization and promotional activities
  • Email Marketing
  • Setting up unmanaged VPS using Plesk

Speed Optimization WordPress

  • Configuring plugins like W3Total Cache and WPSuper Cache
  • Database Cleanup
  • Configuring Autoptimize
  • Configuring CDN like Cloudflare, KeyCDN and caching rules
  • Image optimization and using plugins like Smush, Optimole, Shortpixel, etc.
  • Removing unnecessary processes from WordPress
  • Using speed tools like Google Page Speed Insights, GTMetrix, for further optimization.
  • Implementing Varnish Cache

SEO Tools used

  • SEMRush
  • Screaming Frog
  • Raven Tools
  • Semscoop
  • Ahref
  • Hootsuite
  • Buffer
  • Mailchimp

Web Development Skills relevant to SEO

  • HTML, CSS
  • jQuery, JavaScript
  • WordPress
  • PHP
  • Magento
  • Drupal
  • Joomla
  • Adobe Dreamweaver

Find me at

Arman Mathur at Linkedin