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Best Shopify Apps To Boost Your Affiliate Marketing Sales

You have developed a highly interacting e-commerce store on Shopify, start getting some orders, but now what to do next? How you can grow further? When you have a very tight budget and you are pinching pennies to market your online store, it will be a huge risk to dive in and justify a hefty investment in marketing. Thus, many online merchants are now opting for a cost-effective, low-risk strategy to drive more customers to their stores with affiliate marketing. In a proper strategic affiliate marketing program, your advocates do the marketing for you. The best thing about this is that you will pay only to the affiliates who are motivating customers to come to your store. In this article, we will be knowing about affiliate marketing in the Shopify store and the best Shopify Affiliate Marketing Apps to install in your Shopify store. Shopify comes amongst the most popular e-commerce platforms in the market today. Whether it is an SMB or an enterprise-level company everyone is leveraging

How To Improve Your eCommerce Through Email Engagement?

Marketing is a step that involves several parties. One of the parties is the business that performs marketing to achieve their desired goals on the other side the party is the audience. Businessmen need to be transparent with their audience to achieve the goals they have set for themselves. All you should be thinking about is how to keep your customers engaged through quality content. There are various ways of doing this and one such method is e-mail marketing. The essence of e-mail marketing is similar to any other form of marketing that performs to attract more and more customers to a business or website. This form of marketing can easily be termed as one of the most effective forms of marketing as it can easily help out a business store to be in constant touch with their visitors and regular customers. However, the overall process of e-mail marketing is not a smooth ride and you need to be a little innovative to lure in potential customers as you cannot physically promote your servi

Tips and Tricks to Optimize Your Brand on Instagram

Nowadays Instagram has become the most popular social media platform in terms of digital marketing, the brands are fully depend on Instagram. It is the best platform where you can get maximum engagement and traffic on your brand. With the help of instagram you can increase your sales and leads. Creating an Instagram account and uploading the content on a daily basis is not enough for increasing your popularity and appearance on Instagram. It is compulsory to create a solid profile on Instagram so how you can get the maximum audience attention. For optimizing your Instagram profile you need to follow some tips and tricks, we assure you that you will get lots of benefits after applying the following tips. Interesting Bio The Bio on your profile represents the nature of your brand and every user that come to see your profile first read the bio section. You must make your bio more attractive and competitive. For optimizing the Bio you need to add the concise text relevant to your brand, ad

Best KPIs To Measure In Your eCommerce Store

  What is a Key Performance Indicator? A key performance indicator (KPI) is a measuring tool or criteria that indicates how effectively and efficiently an organization as a whole is carrying out it’s working in order to achieve its set business targets. In short, it is basically a tool to measure the performance of an organization in accordance with its target or goals. What is the Difference Between Metrics and KPIs? Metrics are limited to only tracking of various business activities that surround an organization whereas KPIs are broader terms that assist the organization by keeping a check on its efficacy in the process of achievement of the set objective. On checking if the organization is not working up to its potential, then KPIs will indicate the parts of the business to focus on and alterations in the existing strategies. Why are KPIs so Important in E-commerce? Carrying out a well-established business isn’t as easy as it seems from the outside. There are multiple factors that a

Ways to Create Compelling Content

It can be overwhelming sifting through all the content on the internet today. With all the memes, vlogs, blogs, social media updates, and podcasts, it can be difficult to stand out from the crowd. It’s easy to get lost in the shuffle. What you need to do is make your content compelling. Here are nine suggestions for how to do that: 1. Create a content marketing plan It’s very important to have a  content marketing plan . The first thing you need to do before you focus on your content creation is form a plan for all your content. Determine your business goals, and then decide what content will help you to achieve those goals. You want your content to be entertaining, inspirational, or informative. You also need to create a content calendar along with your plan. You can make this for 30 days out or even 90 days out, but be sure to leave some days open for news-related posts. It’s good to have a plan, but don’t be afraid to deviate from it as necessary. 2. Be unique and original It can be